Coming soon to stores near you are bags of charcoal with an image of former UCLA great Ed O’Bannon, who famously sued the NCAA over likeness rights, a case that is shaping the future of the NCAA.
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Kingsford is embracing the crazy month of March by taking a dig at the organization at the forefront of the month’s biggest event.
“Kingsford Charcoal has become one of the many companies to use the likeness of a famous amateur basketball player for marketing purposes during that mad, mad month of March,” the company detailed in a press release. “Kingsford is just adding a surprise twist: the charcoal brand is going to pay that player — Ed O’Bannon — for placing him on the front of a limited bag of charcoal.”
Well done, Kingsford, and that’s not just the way we like our steaks cooked.
