Per NBA rules in the voting process for the 2017 NBA All-Star Game, one tweet, retweet or reply with an NBA player’s correctly spelled first and last name or Twitter handle, along with the hashtag #NBAVOTE, will count as a vote.
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So what did the Kings do? They misspelled the likely Western Conference starters’ names but spelled Cousins’ name correctly so that each retweet counted as an All-Star vote only for the Kings center.
Safe to say other teams didn’t find the tweet as witty as the Kings did.
It’s a tight race to be named a Western Conference starter, and Cousins has gained over 900 votes because of the Kings’ social media team.
